Of the many terms, platform is one thing that is increasingly spoken here, both through social media, online media, and in various other channels. But what exactly is a platform? In KBBI platform is defined as a program, work plan. Meanwhile, according to wikipedia computing platform is defined as a combination of hardware and software architecture. Briefly, according to Wikipedia, a platform is a medium or container used to run software. Platform is a program that is used to execute work plans, where the platform functions as the main container or basis for running the system that will be used. And there are many systems that can use this platform, starting from the fields of computers, business, to politics.
What is the function of the platform? Not much different from the understanding above, the function or purpose of the platform is as a basis or container so that other systems can be used as well as possible. Examples such as the classroom learning platform which is used as a medium for teachers to carry out online/online teaching and learning.
In addition to functions, it turns out that the platform also has many new features that you should know. Here are the new features of google platform:Starting July 24, 2018, the DoubleClick and Google Analytics 360 suite brands have been replaced with the Google marketing platform. As a current user of these products, you will have immediate access to the google marketing platform, including:
New product branding. Across product interfaces, help centers, training, and other materials, you’ll see new names and logos for all Google Marketing Platform products.
Platform Home. The Platform Home will be a centralized place for user management, administrative control, account summary, and billing across platforms. For current Google Analytics 360 Suite users, the Platform Home replaces the Home Suite.
Integration Center. The Integration Center on the Platform Home helps you get the most out of the Google Marketing Platform by demonstrating the product integrations available and the benefits they bring. You’ll see the interrelationships that exist between products and opportunities for new integrations.
General product switcher. Seamlessly access the entire Google Marketing Platform from the common product switcher in the header of each product. You’ll see the products you currently have access to in the switch.
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